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Suncase calvin klein5/4/2023 ![]() During his 1990-to-1995 stint as Calvin Klein's head of menswear design, John Varvatos pioneered a type of men's underwear called boxer briefs, a hybrid of boxer shorts and briefs. His annual income passed $12 million.Īlthough the company almost faced bankruptcy in 1992, Calvin Klein managed to regain and increase the profitability of his empire throughout the later 1990s, mainly through the success of its highly popular underwear and fragrance lines, as well as the CK sportswear line. In 1984, worldwide retail sales were estimated at more than $600 million, Klein's clothes were sold through 12,000 stores in the United States and were available in six other countries. The licensing program, which brought in $24,000 when it was initiated in 1974, had royalty income of $7.3 million ten years later. The stunning growth continued through the early '80s. ![]() In the early 1980s, Klein changed the American market of men's underwear - one where most men's underwear was white, purchased in packs of three by a "wife, mother or girlfriend when they needed to be" to one where "the American male cared about the brand of something few ever see." In the 1980s, as the designer-jeans frenzy reached its all-time high, Calvin Klein introduced a highly successful line of boxer shorts for women and a men's underwear collection which would later gross $70 million in a single year. In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. By 1981, Fortune figured Klein's annual income at $8.5 million a year. In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. ![]() Just one year later, in September 1969, Klein’s designs appeared on the cover of American Vogue.īy 1971, Klein had added sportswear, classic blazers and lingerie to his women's collection. By 1977, annual revenues had increased to $30 million, and Klein had licenses for scarves, shoes, belts, furs, sunglasses and sheets. The first Calvin Klein collection was a line of "youthful, understated coats and dresses" featured at the New York store, Bonwit Teller. Calvin Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York, with $10,000.
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